Showing posts with label adolescent_literacy. Show all posts
Showing posts with label adolescent_literacy. Show all posts

Promoting Teen Reading with Web 2.0 Tools aka BEST Preconference EVER!!! - Part I: Kick-ass Academics

I'm going to have to split my blog entries of this preconference into more than a few sections because, for one measly afternoon, the organizers packed in two days worth of information!

I sweltered through the three block walk from the Convention Center to the Embassy Suites hotel ("walking distance of Convention Center" really needs to be revised in 90 degree DC weather) arriving with a rather healthy glow.  Two bottles of water and some trail mix later, I settled into a comfy chair outside the ballroom to spread my conference program and exhibit hall in order to map out my swag attack (more on this philosophy in a different entry).  I was REALLY early so I got to see the committee members, headed by the ebullient Wendy Stephens from Buckthorn High School in Alabama bustle around reading everything in preparation for their many guest speakers and panelists.

The agenda itself was impressive but no more so that the quality of presenter that followed.  I'm going to focus for now on the first segment which was what I like to call the "academic" portion, namely two excellent speakers focusing on the research and data we have surrounding the changing landscape of the adolescent reader and the implications this knowledge has for our targeting them for recreational reading promotion.

Radical Change: Books for Youth in a Digital AgeDr. Eliza Dresang from the University of Washington, Seattle was the first up to speak about her theories of Radical Change, aptly explained in her 1999 book Radical Change: Books for Youth in a Digital Age.  It's a credit to the quality of her theories in this book that, despite resource types and the information age evolving exponentially since its publication, her theories hold up extremely well and are as applicable as when this book originally debuted.

Convergence Culture: Where Old and New Media CollideShe highlighted three major digital age principles for Radical Change, namely the presence of interactivity (dynamic, nonlinear, non-sequential learning behavior and resources), connectivity (construction of social worlds, communities, and the expanded self-perception that comes from these associations), and finally access (which breaks the long-standing information barriers and opens up worlds to users).  No librarian in the room was about to argue the existence of these three factors in the lives of the kids we serve, and I appreciated that she cited the technological futurists attempting to help us understand where our world was evolving, like Gordon Moore (of Moore's Law fame) and Henry Jenkins (professor at MIT), author of Convergence Culture: Where Old and New Media Collide.

Dr. Dresang made a point of bringing in the significance of recent research to enhance our understanding of the far-reaching impact of her theories and how they affect our vision of "library resources".  Teens are reading (duh, we knew that, didn't we?) and their brains are changing through their regular interaction with technology, which is literally shaping the areas of the brain accessed during this type of activity.  They prefer "digitally designed" resources and also prefer situations that allow for the three conditions listed above - interactivity, connectivity, and access.  This sounds a lot like the "what should our classrooms and teaching look like?" discussions I've had with teachers and administrators.

Rewired: Understanding the iGeneration and the Way They LearnTeaching Digital Natives: Partnering for Real LearningiBrain: Surviving the Technological Alteration of the Modern MindBut she also cautions us by indicating the research which shows that teens preferences do not equate to them possessing the skills to process and dominate these technologies that they prefer.  Gary Smalls, a University of California scientist has conducted brain research showing the negative effects of brain function of teens using technology and multitasking their way out of deeper understanding, much of which is summarized in his book, iBrain: Surviving the Technological Alteration of the Modern Mind.  Other scholars, some critical of the larger benefit to be had by adolescent use of technology, include Mark Prensky, author of Teaching Digital Natives: Partnering for Real Learning, Rewired: Understanding the iGeneration and the Way They Learn by Larry Rosen, and Proust and the Squid: The Story and Science of the Reading Brain by Maryanne Wolf.  Dr. Dresang indicates that these authors come from various academic disciplines and, while she may be occasionally skeptical of their approach at times, they all provide valuable and important arguments for our critical understanding of teen use of technology.  Collectively it seems all researchers agree that children need to be taught to use technology critically and wisely, exploiting the best it has to offer while also understanding the weaknesses it possess to true personal development.

Moral of the story?  Teens are positive about technology and are attracted to the ways in which it satisfies their developmental need to develop an individualized persona while collaborating and sharing in various communities, but they lack they technology and literacy skills to fully wring the best our of information they find.  Luckily for them, they have librarians to help, eh?



Following Dr. Dresang was the erudite and informative Kristen Purcell, Associate Director for Research for the Pew Internet & American Life Project.  She blew the crowd away with the data she presented from a few recently published studies - "Teens and Mobile Phones" and "Social Media and Young Adults" - both of which she combined to give us a comprehensive picture which she called "Teens, the Internet and Communication Technology".  The reason that this data is so vital is that the Pew Foundation has been following these trends for long enough that they were able to take the collected data and compare it to 2004 data, giving us a snapshot of the various trends society has experienced over the last several years.  In technology years (which are kind of like dog years), these time span is equivalent to a century and the results are fascinating to say the least.

I liked Kristen's approach, namely that the researchers wanted to take the commonly held myths about teens - all teens use the internet, every teen has a cell phone and texts all day long, teens have been supplanted by adults on social networks, teens love Twitter, and teens are active creators of content online - and really peel back the surface to see what lay underneath.

What Pew discovered (see the great slides embedded above from Kristen's presentation) was interesting.  People who make sweeping generalizations about adolescent technology use are apt to forget the socioeconomic factors that make up the digital divide.  While I was impressed with how many households now have access to the internet, I was reminded (and appalled) at the number of homes still laboring under dial up connections (10% of reporting households).  When combined with the number of households with no computer (8%) and families with a computer but no internet connection (4%) that's a whopping 22% of American households with no access to the rich 2.0 environment preferred by teens.  The trend that the Pew Foundation has conjectured is that their data shows teens from homes with low income levels use their cell phones for primary access to the internet, causing the researchers to predict that the major trend for future years will be that "all internet access for teens will be from mobile internet devices".  Take a look at the data.  I believe her!

What DO Teens Want?

Publisher’s Weekly recently published an article, “What Do Teens Want?” by Carol Fitzgerald that’s been receiving a lot of attention from librarians serving teens.  Fitzgerald names the growth of the Young Adult literary market (a 5.1% projected sales increase) with higher grossing areas for specific genres often fueled by the YA market (like scifi/fantasy which is supposed to experience a 13% increase).

While the author acknowledges that certainly there are plenty of adults interested in these books because of the recent phenomenon of books like the Twilight saga, the fact remains that teens are the ones causing that very phenomena, placing a great deal of power in the hands of this specific demographic.  Publishers are naturally very interested in a group of such heavy readers as they are desperate to figure out how to market to them in five and ten years.


Using the readership of teenreads.com (230,000 viewers a month), a survey was given to answer some burning questions.  Naturally, as any librarian knows, the responders were largely female (96%) due to the site’s emphasis on fiction and the fact that most YA fiction is read by girls (at least to the point that they’d want to talk about).  The survey also had a mostly younger teen audience (only 37% were 16 to 18 years of age, the remainder younger than this) so these results might be of particular relevance to middle school librarians.

Because of the fact that it’s obvious to any school librarian how shockingly overscheduled kids are, I was most interested in the number of books respondents reported to read and during what time periods.  Forty-one percent reported reading over 20 books during the summer, with 26% reading 11-20 books and 18% reading six to 10 books.  That’s 85% of these students reading at least six books over the summer.  Granted, the readership of teenreads.com I doubt is comprised of casual readers, but nevertheless it shows how kids will read when more time is available.

But these readers don’t stick to just YA authors.  They listed Mitch Albom, Jane Austen, Meg Cabot (who I actually consider more of a YA author, but whatever), Agatha Christie, Mary Higgins Clark, Suzanne Collins, Michael Crichton, Janet Evanovich, John Grisham, Charlaine Harris, Sophie Kinsella, Dean Koontz, George Orwell, Chuck Palahniuk, James Patterson, Jodi Picoult, David Sedaris, Nicholas Sparks and John Steinbeck as favorite adult authors that they’d consider as well.  Isn’t that an interesting mix?  We have a lot of these folks on the shelf, but I’m going to need to check and make sure we’ve got a complete oeuvre. 

And as for the format (hardcover v. paperback) they prefer, it seems close enough that I don’t need to worry with 79% liking paperbacks and 74% preferring hardcover.  Only 6% like ebooks as their format right now, so I’ll be interested to see if that number grows after Barnes and Noble starts heavily marketing the Nook, aka their version of the Kindle in stores.  All of my teens LOVE hanging out at Barnes & Noble which is the place to see and be seen.

With the publishing industry as the focus of the survey, naturally the book buying habits of these kids were their focus.  Forty-four percent of kids indicated that their book buying habits had changed due to the economy with 54% naming visiting the library as their main habit change.  Sixty-eight percent share the cost of book purchasing with their parents (go parents!).

What really grabbed me was the data on “what would enhance their shopping experience”.  More books to chose from (63% came in first) but check out what was second – 48% wanted more book reviews and recommendations from “experts”.  Isn’t that interesting?  It’s important to be reminded how overwhelming a bookstore is for someone who doesn’t read all the professional journals and can pick out the good presses and know the latest reviews.  Events with favorite authors came in as important to 45% and comfortable places to sit (check!) got 40% of people clicking the radio button.  With any luck, our new “book discussion” group (which has as its mission booktalking books to each other rather than reading the same book, important as 83% of respondents named peer recommendations as the reason they will read a book) will fit this bill but I really need to think about adding in reviews (maybe I can use Titlewave to grab them?) to the display process.  Hmmm…

Tweaking the library webpage also came to mind as well as taking advantage of the MARC record field where we can embed companion websites.  Over 85% of teens reported visiting the websites of their favorite authors for information about upcoming titles and 65% would love to see the author in person at an in store event.  Only 19% utilized social networking sites for author interaction (and I couldn’t help thinking of my AWESOME new Facebook friend, Scott Westerfeld!) so clearly I’m a passé geek or total pioneer in author interaction.  I’m leaning toward the former.


Blogs (I’m guessing author blogs?) and specifically “book and reader blogs” were also named as sources of interaction or information (32% and 31% respectively).  Maybe the author website can go in the MARC record but we could have a section on the website for the blogs that might be the most popular (with a link to a screencast on how to use Google Reader for efficient browsing).  Still 58% of them don’t read author blogs at all, and my curiosity is piqued – is this because they don’t know how awesome they are? Because they don’t read other blogs?  Respondents have great taste in who they do read – authors named were Libba Bray, Meg Cabot, Ally Carter, P.C. Cast, Cassandra Clark, Zoey Dean, Sarah Dessen, John Green, Richelle Mead, Stephenie Meyer, Christopher Paolini, James Patterson, Tamora Pierce, Sarah Shepard, Melissa Walker and Scott Westerfeld.  Considering most of these are in my “Author Blogs” list, I feel that discerning book readers are good blog readers as well!